Rwazi, an African-founded AI market intelligence startup, has raised $12 million in Series A funding to advance its real-time consumer insights platform. The investment will accelerate development of the company’s simulation engine and AI-powered decision copilot, empowering businesses to make faster, data-driven decisions.
Founded in 2021 by Joseph Rutakangwa and Eric Sewankambo, Rwazi operates on a global scale, delivering zero-party data—direct input from consumers about their purchasing habits. Through mobile and web applications, users share insights on what they buy, at what price, and the reasons behind their choices. This approach provides businesses with a highly detailed view of market dynamics, especially within emerging regions.
The Series A funding round was led by Bonfire Ventures, with participation from Santa Barbara Ventures, Newfund, and Alumni Ventures. The capital will be directed toward expanding Rwazi’s global data infrastructure, advancing its AI capabilities, and scaling its simulation engine to deliver actionable insights across diverse markets.
Rwazi’s platform is already in use by major global brands including Coca-Cola, Pampers, Visa, and Nestlé. With its innovative approach to market intelligence, Rwazi is positioning itself as a key player in the rapidly evolving field of AI-driven decision-making.
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